Question

EF Games is considering coming out with a new action based game for the We're Talking...

EF Games is considering coming out with a new action based game for the We're Talking Fun (WTF) game system. Based on past performance there is a 70% chance that the game will be successful and a 30% chance of failure. Market research can help revise these probabilities. In the past, the successful products were predicted by market research to be successful 90% of the time. However, for products that failed the market research predicted they would be successful 20% of the time. If a new product is introduced the probability of being successful is

Homework Answers

Answer #1

P[ the game will be successful ] = 70% = 0.7

P[ the game will be unsuccessful ] = 30% = 0.3

P[ the game will be successful | predicted by market research to be successful ] = 90% = 0.90

P[ the game will be successful | predicted by market research to be unsuccessful ] = 20% = 0.2

P[ the game will be successful ] = P[ the game will be successful | predicted by market research to be successful ]*P[ the game will be successful ] + P[ the game will be successful | predicted by market research to be unsuccessful ]*P[ the game will be unsuccessful ]

P[ the game will be successful ] = 0.9*0.7 + 0.2*0.3

P[ the game will be successful ] = 0.63 + 0.06

P[ the game will be successful ] = 0.69

P[ the game will be successful ] = 69%

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
A company is considering the introduction of a new product. The marketing vice president believes that...
A company is considering the introduction of a new product. The marketing vice president believes that the probability of success for the product is .5. It will either be a complete success or a complete failure. The product will be test marketed regionally before being introduced nationally. In the past, the test market has been 75% reliable in making favorable predictions - that is, if a product is destined to be successful nationally, the test market will produce favorable results...
The manager for a growing firm is considering the launch of a new product. If the...
The manager for a growing firm is considering the launch of a new product. If the product goes directly to market, there is a 40 percent chance of success. For $180,000 the manager can conduct a focus group that will increase the product’s chance of success to 55 percent. Alternatively, the manager has the option to pay a consulting firm $395,000 to research the market and refine the product. The consulting firm successfully launches new products 70 percent of the...
1. (May, 1986) A company is considering the introduction of a new product. The marketing vice...
1. (May, 1986) A company is considering the introduction of a new product. The marketing vice president believes that the probability of success for the product is .5. It will either be a complete success or a complete failure. The product will be test marketed regionally before being introduced nationally. In the past, the test market has been 75% reliable in making favorable predictions - that is, if a product is destined to be successful nationally, the test market will...
The manager for a growing firm is considering the launch of a new product. If the...
The manager for a growing firm is considering the launch of a new product. If the product goes directly to market, there is a 40 percent chance of success. For $180,000 the manager can conduct a focus group that will increase the product’s chance of success to 55 percent. Alternatively, the manager has the option to pay a consulting firm $395,000 to research the market and refine the product. The consulting firm successfully launches new products 70 percent of the...
Specialty Toys, Inc., sells a variety of new and innovative children’s toys. Management learned that the...
Specialty Toys, Inc., sells a variety of new and innovative children’s toys. Management learned that the pre holiday season is the best time to introduce a new toy, because many families use this time to look for new ideas for December holiday gifts. When Specialty discovers a new toy with good market potential, it chooses an October market entry date. In order to get toys in its stores by October, Specialty places one-time orders with its manufacturers in June or...
Specialty Toys Specialty Toys, Inc., sells a variety of new and innovative children's toys. Management that...
Specialty Toys Specialty Toys, Inc., sells a variety of new and innovative children's toys. Management that learned the preholiday season is the best time to introduce a new toy, because many families use this time to look for new ideas for December holiday gifts. When Specialty discovers a new toy with good market potential, it chooses an October market entry date. In order to get toys in its stores by October, Specialty places one-time orders with its manufacturers in June...
specialty toys inc. sells a variety of new and innovative cildren’s toys. Management learned that thr...
specialty toys inc. sells a variety of new and innovative cildren’s toys. Management learned that thr preholiday season is the best time to introduce a new toy, because many families use this time to look for new ideas for December holiday gift. When Specialty discovers a new toy wit good market potential , it chooses an October market entry date. In order to get toys in its store by October, Specialty places one-time ordes with its manufactures in June or...
The Infusion Pump Roll-Out Jim Altschuler and Mary James were sitting in their conference room on...
The Infusion Pump Roll-Out Jim Altschuler and Mary James were sitting in their conference room on a late Friday in January. They had just received the latest cost projections from the project manager on the new infusion pump system that had been in development for two years. Based on the latest design changes the results were going to result in a major revision to the initial pricing forecasts. While early tests with potential buyers showed great receptivity at an initial...
Penco is excited by the results of your previous work and has asked you to review...
Penco is excited by the results of your previous work and has asked you to review operations at Exciteco where it is an institutional investor. Exciteco manufactures electronic components for export worldwide, from factories in Finland, for use in smartphones and hand-held gaming devices. These two markets are supplied with similar components by two divisions, Phones Division (P) and Gaming Division (G). Each division has its own selling, purchasing, IT and research and development functions, but separate IT systems. Some...
In February 2012, the Pepsi Next product was launched into the US market. This case study...
In February 2012, the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Pepsi Next Case Study Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012, and has since been rolled out to various international markets (for instance, it was launched in Australia in September 2012). The new product...