Question

Fill in the blanks with letter of the appropriate term. Two terms will not be used. ____________ occurs when the sampling procedure systematically tends to exclude certain kinds of people. ____________ occurs when the wording of the question (or other characteristics of the survey situation) systematically leads people to answer differently in some way. ____________ occurs when people who don’t respond to the survey are systematically different from those who do.

A - Response bias

B - Non-response bias

C - Implicit bias

D - Selection bias

E - Acquiescence bias

Now give an example of the type of question that might lead to response bias. This can be one we’ve seen in class or one that you come up with on your own: _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________

Answer 1

D.; A.; B.  

Selection bias occurs when the sampling procedure systematically tends to exclude certain kinds of people.

Response bias occurs when the wording of the question (or other characteristics of the survey situation) systematically leads people to answer differently in some way.

Non-response bias occurs when people who don’t respond to the survey are systematically different from those who do.

Example that might lead to response bias:

Survey question to customers: "How satisfied are you in your recent online purchase. Select one of the following options - a) extremely satisfied; b) satisfied; c) dissatisfied".

Only one option is given for dissatisfaction. So, most of the customers tend not to choose that option which results in bias and is called response bias as the characteristics of the survey situation lead customers to answer differently in some way.