Question

What can researchers do to increase the response rate of sampling?

What can researchers do to increase the response rate of sampling?

Homework Answers

Answer #1

low response rates are a continuing problem for surveys.some people simply refuse to participate in surveys while others for wide range of reasons,cannot participate.

researchers can do the following things to improve response rate of sampling:

  • choosing appropriate survey length for the audience:
  • longer surveys take more time to complete and thus increase the costs to the respondent.hence respondents may reject the survey
  • in general, the experimental research on mail surveys indicates that shorter surveys elicits higher response rates.
  • survey should be easy to take and return:
  • one of the easiest ways to increase response rates in electronics,phone and paper formats is thoughtful design.
  • a well designed attractive survey that is easy to complete will improve response rates and data accuracy.
  • by making surveys easy to complete will increase the likelihood that respondents will participate.
  • contacting participants multiple times:
  • it is considered the standard methodology for any survey
  • to get full benefit from multiple contacts following things should be done
  1. use a pre survey notification message
  2. follow the pre notification with a copy of the survey including a cover message
  3. contact non-respondents using combination of messages and surveys.
  • while multiple contacts can increase costs, re contacting respondents is one of the best ways to ensure good response rate
  • choosing right delivery method
  • the right delivery method can make or break a survey's response rate
  • knowing your audience and their capabilities and preferences,has a strong effect on response rate.
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