Question

Case: In the time of election, a candidate while elaborating his agenda explains every possible argument logically to clear the concept and minds of audience to turn them to him.

Which route of persuasion did he choose? Explain.

Answer 1

According to the Elaboration likelihood model of persuasion,there are two routes to persuasion.One is central and other is peripheral.
In this case,he is using the central route to persuasion.He is elaborating on every piece of information as the audience listens carefully ,thinking about the logic behind every fact.He is making evey details and doubt clear so that the audience believes persuasion or message to be reliable and convincing which in turn will lead to a change in attitude that is long lasting or has prolonged effect.This means audience will be more likely to vote for him if they are convinced about the information that they have received.