Question

Find a company that you think has ethics, social responsibility, or environmentally sustainable polices that directly contribute to its competitive advantage. Be specific about how such policies contribute to the firm's competitive advantage. Include at least one reference. Be sure to perform an independent analysis; do not post an analysis done by someone else (i.e., a published article).

Answer 1

I have selected Starbucks as the business to focus on for their environmental sustainability policies. I have done a complete analysis of their policies and even though their business model may not seem as impressive as far as ethics and healthy market competition are considered, their environmental policies present us with some of the best practices that are usually followed in the other companies in the same industry. These policies include encouraging customers to use being their own cups and using biodegradable components for their cups and their dipper. This allows them to set a standard for other companies to follow and therefore, in the eyes of the people, presents them with favourable standing and give them a competitive edge over the competition.