Find a company that you think has ethics, social responsibility, or environmentally sustainable polices that directly contribute to its competitive advantage. Be specific about how such policies contribute to the firm's competitive advantage. Include at least one reference. Be sure to perform an independent analysis; do not post an analysis done by someone else (i.e., a published article).
There will be many companies which run the same business but only some of them are ethical and responsible . That company will automatically top the competition because social responsibility is given top priority in today's society. For example we can take ITC which has tobacco as one of it's businesses . It grows a lot of trees surrounding the entity so that no pollution reaches people living in that area. In the same way many companies use Eco friendly materials to save environment . These companies will stand top in reputation and they can use this as a marketing strategy to attract customers .
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