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What other product extensions might Nike consider for its Flyknit technology?

What other product extensions might Nike consider for its Flyknit technology?

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Answer #1

Flyknit is a lightweight technology used by Nike for its shoes. This technology involves many threads woven together. the USP of this technology is lightweight and comfort.

Other product lines where Nike can extend FlyKnit are:

  1. Athletic wear - Lightweight and comfortable athletic wear to complement the shoes
  2. Accessories like Gloves, socks, caps etc.
  3. Sports Bags
  4. Footwear for leisure etc.
  5. Sports Bottles endorsing Flyknit

This will help Nike in improving its product mix length

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