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the value of its technology to buyers is multidimensional. The standalone value of its technology can...

the value of its technology to buyers is multidimensional. The standalone value of its technology can include many factors besides just a technologies cost. What might be some of these factors? In increasing returns industries, the value of also be significantly affected by the technologies its external install base and availability of complementary goods. Explain this point using a company such as Apple, Google or some other technology based company.

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