Question

0. Nike, the prominent athletic shoe manufacturer, relies heavily on athlete sponsorships to build demand for its products. Spectators at major sporting events—both those attending in person and those watching at home—frequently see the Nike "swoosh" logo worn by elite athletes. Given the vast worldwide audience for Olympics broadcasts, an Olympic year gives Nike increased exposure. On a Nike situation analysis in an Olympic year, would you consider this exposure to be a strength or an opportunity? Explain your reasoning; be specific.

Answer 1

If we look at the strengths of Nike's logo, there is no doubt that it is a very well recognized and ubiquitous logo, and the customers to whom Nike is targeting will be reminded of a number of sports for which the sports shoes and apparel are provided by Nike. An Olympic year gives Nike increased exposure to the products and brand of Nike, particularly in the foreign market. Thus the given occasion that is the conduct of Olympics is an opportunity for the company to improve the awareness of the Products of Nike as the Olympics will bring greater number of viewership for the niche sports which commonly do not get any major attention