Technology offers various aspects to maintain the good customer
relationship and build a new customer relationship. Customers are
the source of income for the companies hence it is very important
to build a strong relationship with the customers and maintain it
so that they keep on buying with the company and do not leave.
Here is use of information technology for building relationships
with customers
- With the technology the company can be remain connected with
the customers by offering them promotional offers, messages,
current new arrivals etc so that there interest is maintained in
the company. By this way the company gets a position into the mind
of the customers.
- With the technology the companies can track the past sales
trend of the customer, likability’s, purchasing capacity etc and
they can approach the customer as per the sales trend. This is
called customization.
- The technology tells that where the company was wrong and
because of that the sales is not coming. Due to the customer
relationship management software the company can find out what went
right and what went wrong. as per the data they can form their
strategies to tackle those situations . The customer should be
happy and satisfied with the company's products or offerings.