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What strategies do you have in place, for building customer relationships in tourism?

What strategies do you have in place, for building customer relationships in tourism?

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Answer #1

As tourism is a part of hospitality industry customer relationship management is one of the major concept that is directly linked with profitability and success of firm, working in this industry. Strategies for building customer relationships in tourism are as follows:

  • Customer oriented marketing: Depending on demographics of customer, marketing strategies must be implemented.
  • Personalized Discounted Pricing Strategies: Special offers for different customers are made to strengthen the customer relationship.
  • Personal Selling: Strategies like trade shows, incentive programs and presentations are included under this.
  • Maintaining Public relations: In order to build good corporate image, and get favorable publicity.
  • Direct Marketing: It include immediate response and supports long lasting customer relationship.

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