Question

9.   Which statement demonstrates the formation of a segment based on lifestyle?
-   A fast food hamburger restaurant is open for breakfast on Sunday mornings but not on weekdays.
-   A gourmet grocer advertises its services on a small classical music station even though there is a much larger rock station in the area.
-   Campbell’s makes spicier nacho cheese sauce for its distributors in Texas than it does in Maine.
-   GE built a downsized microwave oven to hang under kitchen cabinets.

10.   Under what circumstances would local marketing likely be the most effective?
-   when pronounced regional and local differences in demographics and lifestyles are present
-   when pronounced similarities in psychographics are present
-   when pronounced differences in psychographics are present
-   when pronounced differences in lifestyles are present

15.   A college that has separate graduate & undergraduate admission offices recognizes that these are distinct:
-   brand depth determinations.
-   cobranded services extensions.
-   levels of student quality.
-   product/service lines.

19.   Which is WRONG about branding and brand equity:
-   high brand loyalty can serve as a barrier to entry for competitors.
-   advertising can extend the positive associations connected with prominent brands.
-   brand awareness is a very short-lived phenomenon—when, not advertised, brands “die” quickly.
-   brand associations usually refer to customer benefits or product attributes.

Answer 1

Ans 9:  A fast-food hamburger restaurant is open for breakfast on Sunday mornings but not on weekdays.

Explanation: The restaurant is open for breakfast on Sundays because people like to it fast food as breakfast on Sundays.

Ans 10: when pronounced regional and local differences in demographics and lifestyles are present

Explanation: Local marketing will be most effective when the regional and local difference is acknowledged and adopted in the marketing efforts.

Ans 15:  product/service lines.

Explanation: A college that has separate graduate & undergraduate admission offices recognizes that these are distinct service lines as they serve different segments.

Ans 19:  brand awareness is a very short-lived phenomenon—when, not advertised, brands “die” quickly.

Explanation: Brand awareness is not a short-lived phenomenon and is cultivated in the mind of customers through a long time of advertising.