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Q1. What is the focus of Apple business strategy?

Q1. What is the focus of Apple business strategy?

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Focus of Apple Business Strategy to sustain competitive advantage in the market is on design, advanced features and functionality of its products. Also taking the first mover advantage gives an edge to Apple again being a part of its business strategy.For example: iPad and Macintosh are one of its kind.Apple uses vertical integration model having advanced expertise from software,hardware to services.Apple is now using a push system instead of the pull strategy where the company is pushing the product to the customer with the help of product placement,shelf placement and stores nearby and also expanding its reach to customers through its services like App Store, iCloud, Apple music and so on.

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