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Discussion Topic: In a discussion post, evaluate the digital advertising strategy of a particular organization. Touch...

Discussion Topic: In a discussion post, evaluate the digital advertising strategy of a particular organization. Touch on some of the broader theoretical questions about digital commerce discussed in your textbook.

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Answer #1

In this modern age of business, the classical concepts related to management, marketing, operations, customer service, financial accounting are changing rapidly. Now, we shall analyze and explain the digital advertising strategy of Amazon, a leading e-commerce company.  

Amazon is tapping global business opportunity by offering an unique platform to sellers and customers as well. It utilizes online advertising, pamphlets, e-poster , refer and earn etc. like initiatives. Amazon has shopping apps it takes social media platform to promote its e-business and related offerings. Amazon has its cost & benefits structure which can be said as cost leadership strategy to tap the broader market share.  

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