Question

i have the general idea for most but uncertain, for valet, energy and lifeproof

For each of the products below, identify the target market. Be specific. For example, the target market for Just For Men hair color could be broadly defined as “men.” However, by analyzing the potential users and characteristics, a narrower market segment can be defined—men, over 40, involved in a romantic relationship, with some amount of disposable income, who care about looking younger. Include at least 3 segmentation characteristics as discussed in the chapter. One of the segmentations should be demographics and select 3 characteristics in that segmentation.

Product/Service	Target Market
1.   Laser wrinkle removal	Women/men ages 35-60, Generally Spas and Salons. High class with “play” money
2.   mobile car wash service	Generally use of parking lot spaces, easy and on the go. People use this to take care of quick errands. General ages between 18-20, mid to upper class income
3.   Chanel cosmetics	Female/women/ men, ages 18+, disposible income, Generally care about looks.
4.   Valet parking service
5.   Organic baby food	Females, age range 20 and above, Health and well being of babies.
6.   Energy Drink	Men/Female, ages 25+
7. LifeProof smartphone case	Men/female, ages 21+

Answer 1

Valet parking service: Female/women/ men, ages 18+, customers who don’t want to find a parking space on their own or don’t have time to search for a parking spot, it adds a touch of luxury compared to self-parking, self driven car owners prefer it.

Energy Drink: Men/women, adolescents to 35 years, preferred by those who want to boost physical performance, those who want to stay mentally alert and active.

LifeProof smartphone case: Men/women, outdoor adventurists, tech savvy, disposible income, ages 21+.