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Net assessment and critique of the viability and strategic potential of Adidas current strategy, or an...

Net assessment and critique of the viability and strategic potential of Adidas current strategy, or an elucidation and evaluation of the strategic alternatives available for recommendation by the student.

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Answer #1

Adidas current strategy is all about efficient productivity, improved products distribution, improving the overall supply chain, reaching out different strategic metropolitan cities and having a culture at organizational level where values, confidence and creativity are promoted and lived with.

The only defect in these strategies is that there are so many plans and it lacks a focus or priorities. There has to be stages set in which these strategic goals has to be attained. The company has nowhere mentions about its technological innovation interest which is a must require even for companies in non-technological and engagement in social media campaign. These marketing strategies and technology adoption are what Adidas lacks and has to include in its strategic vision and choices

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