Question

describe the concept of brand personality

Answer 1

The way of doing business has changed a lot from what it was few years dback and today Organizations need to be very much effective becauslittle careful.e the level of competition is very much high and therefore organizations need to be very much understanding in their approach because they cannot afford to have a negative impact on their brand because that will impact the business as well. In order to stand out in the crowd, brand image and personality needs to be valued and that is only possible, when the organization is serious about it's actions .and ventures as well. It takes a lot of time to create the image but it takes very less time to ruin the same. Brand personality can also be defined as the competitive advantage it may have in industry based on the same.