Question

Goodwill Industries (GW) has been in business for over one hundred years.This non-profit is known throughout the USA as a giant among NFP Organizations.Its mission statement reads: Goodwill Industries International enhances the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work. Goodwill Industries International enhances the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work. Their values on their website as stated are: Respect:We treat all people with dignity and respect.Stewardship:We honor our heritage by being socially, financially and environmentally responsible.Ethics:We strive to meet the highest ethical standards.Learning:We challenge each other to strive for excellence and to continually learn.Innovation:We embrace continuous improvement. Goodwill Industries has been controversial at times with complaints of over compensation of executives to "slave like working conditions". Research this organization.What are their business strategies? Do they live up to their mission and value statements? How so? Determine a business strategy that would work better if you were a competitor.

Answer 1

Business strategies put forward by Goodwill industries are creating a positive public image through providing people help in finding a work. Showcasing their values such as respecting the people, improvement, providing learning opportunities, and being socially, financially and environmentally responsible.

They do not live up their mission and value statement due to complaints against them regarding providing employees slave like working condition whereas in contrast their value statement mentioned on website says they respect the people and maintain ethical standards at work.

As a competitor business strategy that will work is :

a. Collaborating with the Goodwill industry as they are already established in market, therefore through union we can cover their weakness by providing workable strategy and work together to accomplish a shared vision and mission.