Question

Given Kotler's definition of marketing, which of the following would be considered a marketing activity?

    A.   A community pharmacy advertising in their local newspaper about their new travel immunizations and vaccines.

    B.   A hospital pharmacist consulting with a physician regarding antibiotic stewardship.

    C.   Asking someone special out for a first date.

    D.   A & B

    E.   A, B & C

Answer 1

Answer is -

A.   A community pharmacy advertising in their local newspaper about their new travel immunizations and vaccines.

The pharmacy is advertising in the newspaper to increase their sales and generate profit by identifying the needs of travel immunications and vaccines. Hence, it is a marketing technique.

Option B is about consulting which involves getting access to information without any involvement of sales/profit.

Option C is just a personal request.