Question

Determine which SPSS statistical test is supposed to be used for the following marketing research questions:

(Crosstabulation + Chi Square, One Sample t-test, Independant t-test, Paired Sample t-test, ANOVA + Post Hoc)

1. Is there an association between how participants feel about the content on social media and their gender?

In this study the feelings about social media content investigated were: (a) anger, (b) inspiration, (c) amusement, (d) depression, (e) connection and (f) loneliness. These are measured on an ordinal scale.

2. Does education level influence how easy participants think it would be for social media sites to figure out their: (a) hobbies and interests, (b) political affiliation, (c) religious beliefs, and (d) race or ethnicity?

The measurement scale used for their beliefs regarding social media site knowledge of their interests, beliefs and ethnicity should be considered a Likert-type scale. In the US education system, an Associate’s degree is a two-year qualification often provided by a community college (similar to an Australian TAFE qualification).

3. Do respondents think social media makes it (a) easier to hold powerful people accountable for their actions, or (b) distracts people from issues that are truly important?

Answer 1

Is there an association between how participants feel about the content on social media and their gender?

Ans: Crosstabulation + Chi Square

Since we want to check whether "gender" and "participants feeling about the content" is independent or associated and the data is in ordinal scale.

Does education level influence how easy participants think it would be for social media sites to figure out their: (a) hobbies and interests, (b) political affiliation, (c) religious beliefs, and (d) race or ethnicity?

Ans : Independant t-test since ther are two samples "has the degree" and "no degree"

Do respondents think social media makes it (a) easier to hold powerful people accountable for their actions, or (b) distracts people from issues that are truly important?

Ans: Crosstabulation + Chi Square ( though it is preferred to do a one sample proportin test if the data is of  yes/no type)