Question

For social media marketing course:

This week we will examine an age old question, Coca Cola or Pepsi? Since the Summer of 2013, Pepsi's social activity on Facebook has increased from 17m followers to 38m. By contrast, Coca Cola's activity has grown exponentially from 63m scaling up to 108m at current. In your analysis, what is Coke doing to differentiate their brand from the competition and overtake the market share as it pertains to social presence? What kind of approach did each brand take with regard to mobile strategies? There exists many variables that contribute to this gap, let's see what we can compile as a collective!

Answer 1

When it comes to Pepsi or Coke , it is always Cole that wins the argument. This is because of the marketing strategies followed by the company to maintain it's standard and come up with new and innovative ideas. Both the companies produce relatively same kind of drinks but Coke makes sure that the ads are winning the hearts of the consumers by having new concepts and celebrities. They also try to be more millineal friendly by introducing calorie free drinks which even Pepsi does but the campaigning is better for Coke. It also introduced mobile stores where the beverages are easily available and also introduced pocket friendly packs with attractive packing. They also come up with some exciting competitions and attract students . These strategies make Coke stay ahead of Pepsi .