Question

Give an example of a consumer product with which you are familiar that, through recent redesign, seems to be a greater value (a better ratio of utility to apparent cost).

Answer 1

The example would be the Adidas sneakers. The company had very bad design and they always looked out of fashion two years back. The company redesigned the products and they released the products again in the market. The sneakers look amazing now and are attracting customers. The material used to make the sneakers is also of great quality now and very comfortable to wear. They have used the latest technology that makes the sneakers which have improved the longevity as well. The utility factor of the product has improved significantly with fewer apparent costs involved. So the company has made the right move and it helping them again in attracting customers as they are offering greater value to the money paid by the customers.