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Give an example of a consumer product with which you are familiar that, through recent redesign,...

Give an example of a consumer product with which you are familiar that, through recent redesign, seems to be a greater value (a better ratio of utility to apparent cost).

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The best example would be the new iPhone X. I am a product owner of iPhone 7 and I enjoy using this phone. But the iPhone X seems to be a better phone with the redesign they have done. They have increased the price but it is justified for the new features they have added to the phone. The infinite display, animoji, and a great camera make the phone a great device. The utility factor has improved a lot after the redesign leading to a better ratio as mentioned in the question. The company has been successful in doing this through the technological innovation. I am happy with my iPhone but I would prefer having iPhone X any day for its latest features and design.

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