Question

Whenever possible, it is advisable to use instruments that have already been developed and repeatedly used in published studies, rather than developing our own instruments for our studies. Do you agree? Discuss the reasons for your answer. Provide examples to support your main points.

Answer 1

Yes, I agree with the statement. When we are conducting a research it is always better to use the instruments that are already used by the trusted sources. This reduces the pressure and the person using the instruments do not need to have a second thought about the using it. It basically adds credibility to the project and streamlines the process. If the project uses a new instrument that is not tested then there might be chances of failure. If the project is about developing and trying a new instrument then it makes sense to use it. Otherwise, it is always safe to go with the trusted instrument. The published studies always make sure that they have the right information and they will publish the trustable results.

Examples:

It is always better to use the excel to conduct forecasting for sales department instead of coming up with a new tool.

It is always better to use Google Analytics to measure the efficiency of the digital marketing campaigns rather than using a new tool which is not widely used.

It is wise to use the market data from the companies like Gartner and Kantar compared to the data provided by small companies in the market.