Question

Why does adidas have sub-brands like adidas Performance, Sports Style, and NEO?

Answer 1

Adidas is having many sub brands like Adidas Neo, Sports Performance and Sports Style to meet the changing and different varieties of the customer segment market they are targeting. Adidas is a big company and targets for customer demographics and lifestyle to provide them the best products. And to rising amount of segmentation and customers asking for more, sub brands are created to cater these needs.

For example, Adidas Neo would offer more stylish and futuristic version of running shoes for people which needs fashion with their sports shoes and other items. On the other hand, Sports Performance oulr offer better products for the athletes for the sports offering the items for better sports performance focusing more on football, running, basketball and training.

Thus, to meet different needs of the customers and their lifestyle approach, different subbrands are created under one big brand.