Question

What is the most important part of the funnel? Is it awareness? Is it conversion? Why?

Answer 1

A marketing funnel is defined as a visual metric that provides an understanding of the process of turning leads into customers. There are a total of 6 stages or steps in a marketing funnel which are awareness, interest, consideration, intent, evaluation, and action or purchase.

The most important part of a funnel is its action stage, not awareness. Awareness is all about making customers aware of your product, brand, and company. It is the initial stage in the conversion funnel. The action stage is most important because, until this point, the leads keep traveling through the funnel without generating any benefit for the organization. It is an action stage when the lead finally converts into a customer making the funnel complete. So, the conversion of the lead into a customer or action stage is the most important part of the funnel.