Question

Describe a print ad to bring to life, the “big idea to one of the three national markets and why this ad applies to the country’s market.

Answer 1

A print ad is an effective tool to communicate the big idea in one of the three national markets as it has the attributes which make it mass appealing and long reached. The types of advertising approach that can be taken to communicate the big idea through the three basic types of advertising stated here under:

1. Informative advertising: It is often used to launch the big idea to reach a new group of target individuals, gives people basic information, like what the idea is or does, how someone might make it useful, where they can find it, and what the price point and advantages are. The objective to capture interest, raise awareness, leave a positive impression, and motivate people to take the next step are well addressed about the big idea advertised.

2. Persuasive advertising generally aims to increase demand, influence people to change brands, or motivate people to make a purchase. It might show the benefits the big idea offers or compare key features against a leading alternative to the big idea. It helps in affecting the decision making matrix of the audience and influences their perception on the matter.

3. Reminder advertising reassures people who already know about the advertised big idea and are potentially like, with a goal of keeping the perception and understanding of the big idea on the top-of-mind for future instances. It reinforces messages from other ads, and may include audience testimonials.

This ad applies to the country's markets as people in the country are found of or habitual of reading news papers and paper back publicications than relying on electronic ways of communication. Also the impact of print media is long lived and probable chances of word of mouth distribution of information has greater scope than from the electronic media channels which are short lived and create ambiguity in decision making matrix of audiance.