Question

Describe the communication best practices of Disney. How does it organize itself to share information across divisions and with stakeholders? How does it convey its identity and narrative to the public?

Answer 1

Disney communicates internally through personal meetings, web, phone- calls and the internal publications. Corporate changes are updated to the employees via the Hub. The employees (cast members) are frequently updated about their schedules and enable them to make changes to their schedules as well. Walt Disney’s magazine is published twice a month. This magazine contains inspiring stories to motivate the cast members, and it also has coupons and details about discounts for cast members to motivate them.

Phone calls are used if the printed version of the schedule (shared via e-mails) needs immediate changes. E-mails are used for quick communication apart from phone calls. Walt Disney also has newsletters published through computer generated televisions. This newsletter is telecasted almost 24 hours a day. It shows details of the park timings and discounts and coupons for cast members such as football tickets and company sponsored dining at restaurants.

Walt Disney also helps in education of the cast members. They produce content for cast members participating in College Program.

Disney constantly analyzes the audience to cater to their needs. They observe and analyze how consumers react to their services such as movies, entertainment parks, etc. By knowing their audience, Disney has been catering to the significantly large group of consumers. The cast members are very friendly and assertive in nature. They are trained to meet the guests to attend to their needs.

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