Question

how lockdown is changing shopping for good by Will Douglas Heaven

1.what point does the articles make?

2. feeling or takeaway about this course? how you might apply the information, etc. (Text analytics for marketing)

answer 1 and 2 only

Answer 1

Solution:

1:

The article speaks about the automated fulfillment centers. These fulfillment centers are completely automated and the reliance on human resources for the management of the warehouse activities has decreased because of the use of automated robotics technology to manage the warehouses.

With increased online shopping because of lockdown, there is more demand for online shopping but there is a lower workforce that can pull off the demand with appropriate supply because of lockdown. Hence, to tackle such a situations the use of automated fulfillment centers is increasing and helping the retailers cater to the demand effectively without costing too much on labor.

Hence, the essence of the article is about discussing the pros of automation in the warehouse and retailing domain.

2:

Text analytics for marketing is a course that will be extremely useful for me as a budding marketer. With text analysis, I will be in a position to conduct sentiment analysis very much effectively. Using text analysis can also help in understanding consumer behavior which is a great thing in terms of marketing. Hence, the text analysis for the marketing course gave me the much-needed skills which I can apply directly to the workplace and learn directly by doing the work. Thus, the skills will be developed further with more work done on them at the workplace.

Hence, It is the knowledge gained, skills developed, and practicality of the course which helps in developing a much-needed mindset for a career choice in marketing.