Question

Could Blockbuster's destiny have been changed by simply using Big Data to their advantage?

Answer 1

At the time of the blockbuster's operation, usage of big data would have been created for great advantage to the company. Blockbuster was one of the best companies in United States of America that provided home video rentals as well as on demand video streaming services.
By using the big data blockbuster would have been able to forecast the changes which later became the main reason of its bankruptcy.
Company would have used big data as a main tool to create a competitive advantage over its main competitors. Netflix and redbox gained competitive advantage over blockbuster and directly reduced and shrink its market to a very little level. Big data would have been very helpful for blockbuster you successfully focus on the services being provided and do know the best available options for doing business in the market segment. As people were preparing mail over services such as Netflix and redbox, blockbuster stick to its old platform which later lead to its bankruptcy. Big data analysis would have been very beneficial for the organisation as different layers would have provided different information regarding best available business opportunity for blockbuster as it should have been used accordingly to improve its market situation and to be successfully competitive in the market environment.