Question

Analyze how Amazon takes advantage of big data analytics and its advanced customer relationship management (CRM) to improve employees’ productivity, enhance corporate profitability, and, above all, create customer loyalty.

Answer 1

The business of Amazon is the largest e-retailer in the globe which is very efficiently used the internet technologies to reach its consumers and advance the business to user relationships. The business is on the internet platform which has its cloud platform to be rented and used for its own business needs. Hence the data that the business has as gathered from the modern age big data pool of internet searches and prospective employees to the consumer are all noted with this big data analysis that makes it easy for the business to identify and have a relationship with the stakeholders in the real-time. The data collected by Amazon for an example is to determine the needs of the consumer, age profile, taste as well as capabilities to spend. The Consumer Relationship management of Amazon is very pragmatic and thus it has been so successful and trusted brand across the globe.

The Feedback systems and the online interaction skills with the use of Artificial Intelligence have made the business of Amazon be a responsible business which too in real-time via handheld devices. The real-time measures of time, opportunity, provision, and delay of the shipments are all monitored on a real-time basis. The employees are given the best of technological inputs to make the working easy and faster to make sure the satisfaction of working with the brand is fruitful. The cost that the brand saved with such use of data and technology is huge when compared to other retail formats. The promise of on-time delivery return for the bad quality etc is key for the business which has done well to be an achiever of loyalty from the consumers who prefer Amazon’s ways best and efficiently.