Question

ways to target online communities? If you were making a recommendation to the e-marketing officer of Amazon.com which one or ones would you recommend the firm to use? And why?

Answer 1

ANS.

An online community is a group of people who interact with each other on an online platform. These communities can range from the 1+ billion-person Instagram community to a 10-person community of coffee lovers that rates artisan cafes in their city through a private Facebook group.

There’s a huge range in how an online community can scale, and understanding what type of online community is the most beneficial for your brand is the first step in building your own community.

The type of online community that you choose to create is going to be the answer to the above question, what community does your customer want? Your artisan coffee community doesn’t want to share their coffee tasting experiences with 1+ billion people. They want an intimate group of coffee lovers who know what they’re talking about and have a similar palette.

On the flip side, bloggers making a full-time living sharing their lifestyle are more than happy to try to grow their brand’s community as large as possible within the massive Instagram community of 1+ billion users.

Ways to target online communities :-

1. Celebrate your community members.

At the end of the day, your community serves your members. While it’s a great marketing strategy to sell more products and grow brand awareness, it only works if you’re treating your members right.

Part of a thriving online community is highlighting your community members. You can do this by talking about members who are succeeding with the product, did well in a challenge you hosted, referred the most new members, had the highest participation rate, etc.

2. Hire the right community manager.

Your Community Manager is essential to the success of your community.

If your manager isn’t moderating the group correctly, members may get offended by other members, leave, and have a tarnished perspective of your brand.

If members aren’t feeling like they’re getting the value promised to them when applying for the community, then they’ll leave.

If members are inundated with notifications, they’re going to silence your community and forget about it.

3. Track and measure everything.

There’s only one way to know if something is working, and that’s to look at the numbers. You can think that your community is doing great because it has incredibly high engagement, but what if your conversion rate is 0%? Then you’re paying a Community Manager to run an unsuccessful community, taking your team’s time away from more profitable tasks, and using resources without seeing a return on investment.

This community looks great in a feed, but it’s costing money—not making it.

4. Join and learn from other communities.

You don’t have to reinvent the wheel. There are plenty of online communities that have found the formula to success. You can borrow ideas from other successful communities, test them with your audience, and revise as needed. Learning from other communities can help you grow your community faster, increase your engagement, direct people to your website, and scale your business.