Your boss asks you to increase the prices of gasoline. He is confident that the total revenue will go up because of higher prices; he does not care about some customers not buying. That means, he believes that the _____
a. Demand is inelastic
b. Supply is inelastic
c. Supply is inelastic
d. Demand is elastic
When the increase in price of gasoline causes to increase in total revenue then demand must be inelastic
To understand it consider to points , combination of price and quantity for good x (say)
P Q PQ = TR
10 100 1000
50 50 2500
Ed = (Q2 - Q1/Q2 + Q1)(P2 + P1/P2 - P1) This is simplified form of midpoint method of computing Ed
= (50 - 100/50 + 100)(50 + 10/50 - 10)
= (- 50/150)(60/40)
= - (1/3)(3/2)
= - 1/2
= - 0.5
In our example we found that when price goes up from 10 to 50 , TR goes up from 1000 to 2500 and Ed = 0.5 < 1 which means demand is inelastic.
Thus, (a) is correct option.
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