Question

Survey research is conducted live via intercept, online, by mail, and by email. If you were...

Survey research is conducted live via intercept, online, by mail, and by email. If you were to design a consumer survey in tourism or sports, what method would you use and why? Find an article that supports your preferred methodology and briefly summarize its position and why you agree or disagree.

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Answer #1

If you were to design a consumer survey in tourism or sports, what method would you use and why?

If I were to design a consumer survey on tourism or sports, the method I would use is live via intercept. Conducting data live via intercept may be by asking questions face to face as of by distributing questionnaires at a local area, while the people are in the phase of experiencing a sports event or visiting a nearby area. As a result of this, one could record the experiences of a person in the moment. The replies given by the people would not be by a past recollection of a memory, bug of the present condition and could be the most appropriate results. If the data were recorded online, some of the people might either forget some part of their experience or some people might ignore the survey or ignore giving the feedback.

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