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A new sushi restaurant is targeting the ‘non-user’ for sushi product. Their communication/promotion objective is to...

A new sushi restaurant is targeting the ‘non-user’ for sushi product. Their communication/promotion objective is to change attitudes toward sushi. Provide suggestions regarding the use of IMC elements (sales promotion, advertising, social media, selling, PR, events) to reach and change attitudes toward sushi.

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Answer #1

Some of the ways in which IMC can be used to ensure that a positive image of sushi is created in the market which triggers the probable customers to try the product and get used to it in long term are:
•   Emotional and health conscious of people can be targeted in which the advertisement should display the importance of health and triggers the people to choose sushi over others.
•   PR could help in transmitting the previous feedback’s and trends of the acceptance level of Sushi in other parts of the world.
•   Social media can be used to run campaigns which make people participate and in return people are given free discounts coupons to have sushi in their restaurants.

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