The top three retailers who have achieved on positioning their
stores with variety assortment and product availability can be
Wal-Mart, Costco and the home depot.
- Wal-Mart generally targets the lower
income group in US. It has wide variety of goods ranging from
groceries to electronic devices. The main advantage of them is
their low price of goods. Wal-Mart buys in bulk and hence other
companies can’t compete because of low cost. Wherever the Wal-Mart
store pops up people move to those areas. It has a very diverse
business model growing in countries like Mexico, Brazil and
china.
- Costco: Whoever wants variety in
their food, the first option that comes up in their mind is Costco.
It has a huge parking lot near its store and offers everything
right from cheap foods, drinks at food court etc. its biggest pro
is lowered cost prices. They also provide samples of whatever
product they are selling. They also have quality merchandise from
street wear to brand clothing. They also provide photo printing
services to their customers. The unit prices are considered to be
very reasonable.
- Home depot: it mainly focuses on
customer service and they help everyone in the store to fix their
problem. It has its presence in over 2200 locations and offers
everyone whatever they want in this market. They have a very good
supply chain management team to cut costs and hence they can sell
them at lower number. Another main advantage is that Amazon or eBay
are not threat to home depot in the market.