Question

In 350 words describe what are some of the issues that art directors and copywriters should take into account when creating advertising for world markets?

Answer 1

When creating advertising for world markets, art directors and copywriters need to consider the following:

> The cultures and traditions are very different across the world. What might be fine in one country might be found offensive in another country. So before creating any advertising, it is very important to understand the cultures of the markets they want to make the advertising for. Art directors and copy writers should be very careful in choosing the images and words used in the ad. It is better to include a person from that culture in the team while making ads for that particular market. They can also test the Ad by first showing it to a group of people belonging to that culture and taking their feedback. Any necessary changes can be made based on the feedback.

> Language has to be taken care of. They need to ensure that proper translation is done. The accent used also changes the meaning in few languages. Using wrong words or accent might prove to be a financial disaster

> Tastes of the people have to be considered. The colours music, images they like have to be understood. Ads need to be made based on local tastes to have a greater appeal