Question

what kind of consumers are we talking about for nicosia model of consumer behaviou?

Answer 1

The consumer who are Product Conscious who search the product and examine the product's Attributes may result in positive response of buying the product or othwise may reject the product .

The way the message is received by the Consumers or by advertised product , certain attitude is created by the consumer . The consumer may verify the product or see the other alternatives if any. this search evaluation motivates the decision or act of purchase. this is called purchasing behaviour.