Question

Write two to four sentences setting forth the long-term direction and strategic path that management intends to follow. The statement should clearly articulate your answer to "Where we are headed?" and should explain why the direction in which you intend to point the company makes good business sense. Your strategic vision statement should describe the kind of company that management is trying to create and the market position you are trying to stake out. You may want to summarize the essence of your strategic vision with a phrase or company slogan.

As EPS and ROE have declined over the past three years, this company has to improve these two figures. We must raise the Stock Price to gain the trust of customers, pursue profits by improving the company's trust. Expend recognition by expanding advertisements and increasing revenues and sales.

Answer 1

We at ABC limited are committed to produce world class products that always exceed the expectations of customers. For achieving this, we will follow a zero defect policy and ensure the quality at source. With state of art ERP solutions, we will utilise the power of technology to maximise the efficiency of our operations and ensure customer satisfaction. With technology at our hand, we will be able to reach the customers in a better way, while keeping our costs low. We will try to make our operations leaner and be profitable and sustainable, while creating value for our customers, employees and shareholders.