Question

In 2000, BMW followed the time-honored practice of launching a new product – in this case, its new X5 sports utility model – with Super Bowl TV commercials a print advertising campaign. But to capture the interest of its Net-savvy target audience, it also kicked off a hightech online campaign. The objective was to build the brand among high-income, middle-aged males who usually buy high performance autos and younger. As the Digital Marketing Manager of BMW, you are required to present following information to the board of directors. Your essay must cover the following sub-sections:

2. Explain the benefits to BMW of creating virtual communities and how such communities can be used as part of relationship marketing.

Answer 1

Ans: The Benefits of BMW are as follows:

• Improve consumer support.
• Improving Website Transactions.
• Better know the buyer Information.
• Design genuine consumer recommendations.
• Design a consumer-led assistant guidance
• Create profoundly retained content.
• Normally, enhance for SEO
• Heightened goods evaluation and improvement.

The above such communities can be used as part of relationship marketing in the following ways:

• By exploitation of information by consumer administration.
• By information repository entrance conclusions.
• By consumer classification and superiority.
• By implementing high-level assistance concerning consumer bearings.
• By having a proper bureaucratic formation.
• By using consumer maintenance including buyer's market.