Question

In 2000, BMW followed the time-honored practice of launching a new product – in this case, its new X5 sports utility model – with Super Bowl TV commercials a print advertising campaign. But to capture the interest of its Net-savvy target audience, it also kicked off a hightech online campaign. The objective was to build the brand among high-income, middle-aged males who usually buy high performance autos and younger. As the Digital Marketing Manager of BMW, you are required to present following information to the board of directors. Your essay must cover the following sub-sections:

3. When designing the interactive services of a website, what steps should the BMW designer take to provide a quality service to customers?

Answer 1

3) Bayerische Motoren Werke AG is also known as BMW is a German based automotive company. which produce luxury vehicles and motorcycles. BMW is best known for its customer service. They always try to satisfy their customer's needs and wants. Some of the tips BMW designer can take to provide a quality & interactive service in a website to more satisfy their customer are:

• Have a plan - BMW designer must have to make a plan before designing the website. In the plan, designer must have to include How to design the websites, What points he can include, Website design, Website color etc. This will help the designer to make a structure of How the website look like after completed.
• Website Content - Content of the website should be clear and attractive. In which font size, cars feature and car model with the picture should be included. This will help the BMW to don't confuse his customer with another car model.
• Easy to navigate - Website should be easy to navigate. So, that customers can easily find the website. This will also help the search engine to index your content and improve the customer experience. This will include the logo of the company, vertical navigation. Footer should be good with contact detail, social media links etc.
• Mobile friendly - Many of the customer search the website through the mobile at any place. So, the website should be mobile-friendly. All the visitors can able to enjoy the website and able to see all the features and about the BMW cars. This will help the BMW to make their visitors experience as good as the desktop version.