Question

1. Which of the following statements about the value propositions is incorrect?

	a.	Describe functional and emotional benefits of offerings (products/services)
	b.	Should focus only on the product/service features. In other words, if I am creating a value proposition for a laptop, the value proposition should only focus on the product features such as Intel Core i5 8th Gen, aluminum top cover, and thin design.
	c.	Should focus on the result/experience of using the product or service.
	d.	It's a short, distinct statement that outlines exactly why a customer should buy your product.

Answer 1

Option B is the right answer

.	Should focus only on the product/service features. In other words, if I am creating a value proposition for a laptop, the value proposition should only focus on the product features such as Intel Core i5 8th Gen, aluminum top cover, and thin design.

the explanation-

Value proposition is all about the reason why customer would buy your product instead of competitors. Value proposition. Value proposition focuses on the functional, emotional and self-expressive benefits that brand provides by thier products to customers.

so it not focus only on features. It is adds attributes/features with emotion and experience customer get from buying a product.

for example- you buy iphone get feature of iOS, good camera, fast processor etc but also feel happy, superior and more premium than other smartphone brands.