Explain how you would identify and analyse the level of customer service provisionto determine its significance to marketing outcomes
Answer:-
Identifying levels of customer provision are as follows:
Desired level | It is the level of customer were the desired needs of customer must be fulfilled. |
Expected level |
In this level customer minimum expectation is over quality of the product. |
Unanticipated level | In this level there is no norms & conditions, no rules & regulations to the customer over product. |
To provide good services to customer marketing business must focus on the satisfaction of their needs
1. Communication skills:- business people need to proper communicating to customer through good language, courtesy.
2. Get feedback:- first businessman should understand the needs of customer through feedback that is social media, via mail etc., it solve the customer issues & benefits the marketing business
3. Represent brand of business:- based on brand, image, window display,design etc attract the customer to buy the product.
4. Customer happy:- proper marketing strategies, attention to the customer, giving discount, respect, providing benefits, etc focusing on customer gives good result.
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