Question

Explain how you would identify and analyse the level of customer service provisionto determine its significance...

Explain how you would identify and analyse the level of customer service provisionto determine its significance to marketing outcomes

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Answer #1

Answer:-

Identifying levels of customer provision are as follows:

Desired level It is the level of customer were the desired needs of customer must be fulfilled.

Expected level

In this level customer minimum expectation is over quality of the product.
Unanticipated level In this level there is no norms & conditions, no rules & regulations to the customer over product.

To provide good services to customer marketing business must focus on the satisfaction of their needs

1. Communication skills:- business people need to proper communicating to customer through good language, courtesy.

2. Get feedback:- first businessman should understand the needs of customer through feedback that is social media, via mail etc., it solve the customer issues & benefits the marketing business

3. Represent brand of business:- based on brand, image, window display,design etc attract the customer to buy the product.

4. Customer happy:- proper marketing strategies, attention to the customer, giving discount, respect, providing benefits, etc focusing on customer gives good result.

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