Question

Implemenation and control for Panera Bread in entering into the UK

Answer 1

Panera bread is an American based casual food chain .

Their menu includes baked goods, such as croissants, then fine refined bagels, cookies, scones, pastries ,muffins and brownies. In UK market Panera bread can establish their business through their unique quality and assurance to taste which the brand has created through years of service in US.Prezzo,zizzi are the kind of leading casual chains in UK region. Panera can create their own unique place through their wide spread of menu and also introducing American type breakfast spread to the UK people. The value proposition of Panera chain is basically fine ambience followed by quality of service with stabderdised taste across all chains .