Question

Delta airlines: Industry analysis( Porter five forces)

Delta airlines: Industry analysis( Porter five forces)

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Answer #1
  1. Bargaining power to suppliers: In such a case, it is moderate for Delta airlines. And the reason being is that the numbers of main suppliers who make aircraft are very few. These main suppliers are Bombardier, Boeing and Airbus. This is why their bargaining power is relatively high, but since Delta airlines is a major buyer, it comes down to a moderate level.
  2. Bargaining power to customers: It is high because of the alternatives available for the customers. In this age of digital world, many customers go to third party applications and compare the rates of various airlines, compare all carriers and book the cheapest one.
  3. Threat of substitute: It is low, as there are no direct substitute for Airlines . To some extent, Trains, Cars and Buses can act as substitutes but they can’t be the exact substitute, specially for long distance flights.
  4. Threat of new entrant: It is very low, as it requires huge financial investment to start a new brand. Apart from that, the operating cost is massive and fulfilling the government regulations is quite complex procedure.
  5. Industry competition: It is high, because there are many large airlines which fly from all the major locations to various destinations, and more or less they offer similar kinds of facilities, seats etc. Hence, customers have options available and they opt for the best or cheapest one out of them.
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