Question

conduct a Porter’s Five Forces analysis on the Apollo footwear industry .Rate each competitive force as high, medium, or low in strength and then explain the reason for your rating. Supply evidence to support your assessment. Based on the analysis as a whole discuss the profitability potential of conducting business in this industry.

Please this is my project work.I created my own company .please generate a Porter's Five Forces analysis for my company. Please explain your answers and it should not be less than 2 pages.please help me.thank you

the course is business policy and strategy

Answer 1

Answer) Porter's Five forces analsis on the Apollo footwear industry is as follows -

1-) Threat of New entrants - Medium in strength because the cost to entry in the footwear market is quite low. There is not much of legal paperwork involved or not an major expense is spend on research and development. Employees also dont need any special type of training or skill so many companies can enter into this business making competetion stiff for Apollo footwear. Although there is some investment required which is not possible for everyone to incurr which involves having machines, land etc , so the strength is medium.

2-) Rivalry among existing competetors - The strength is high due to a number of players are already in the footwear industry with huge capital making their brand stand out . Competetion is really intense as they have a cut throat competetion and all of the innovations are closely monitored by them.

3-) Buyer power- The strength is high as the buyers have a lot of products to choose from. They have n number of vareities to choose from n number of brands and thus apollo does not have a edge in buyer power.

4-) Seller power - The strength is low as the sellers are more in the footwear industry. There are many sellers who sell materials and the cost to move from one company to another is also not high.Apollo can easily move from one seller to another if they think the cost is not high.

5-) Threat of substitutes - Here the strength is low as well as high . The strength is low for brand loyal customers who will only choose apollo and wont change irrespective of the prices. The strength is high for passive Customers who only buy when their is a sale or discount and will easily substitute if other brand gives less price.

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