Question

A marketer will likely need to reposition a product if ______. very few competitors offer similar...

A marketer will likely need to reposition a product if ______.

very few competitors offer similar products

customers see the product as distinct from other products in the market

marketers see the product as distinct from other products in the market

customers see the product as very similar to other products in the market

marketers see the product as very similar to other products in the market

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Answer #1

Customers see the product as very similar to other product in the market.

A marketer will generally reposition its product on the basis of perception of its customer and requirement of its custoers. A market survival strategy is that either you lead in inovation or you should priovide best segment in cheap price. If a product looks very similar to other pproduct in market there is a loss of innovation and attraction of customers will slowly deacrease in our product on the other side if any compititer started providing cheaper then us, we will be destroyed in no moment. So it is always better to reposition your product to create your other identity in market.

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