Question

With diffusion of innovation, A. Once a product enters the market, very similar products will enter within a very short period of time. B. One new product will produce ancillary product invention (e.g., video cassettes created a market for cassette holders). C. Not all consumers accept a new product at the same time because adoption of a product spreads slowly throughout the population. D. Product changes by one competitor lead to similar product changes by another competitor. E. Unique efforts are made to create primary demand.

Answer 1

Solution:-Option C is correct answer.

C. Not all consumers accept a new product at the same time because adoption of a product spreads slowly throughout the population.

Explaination:-With diffusion of innovation,  Not all consumers accept a new product at the same time because adoption of a product spreads slowly throughout the population. Not all consumers rush to buy a product in the introductory stage, and the shapes of the life cycle curves indicate that most sales occur after the product has been on the market for some time.