Whole foods company generally offers with the dividend of $.72 per share and the dividend are expected to grow 5% in coming years.
The overall required rate of return when we will be trying to calculate using Capital Asset pricing model will be equal to 15% according to the current needs of the market
Hence the price of the share according to dividend discount model be as follows
=[Dividend paid at the end of the year1]/(required rate of return minus growth rate)
=[.72/15-5]=$72
hence the company is currently undervalued as it is trading in the range of 45 so it has a potential of going up to 72.
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