A takeover is the purchase of one company (the target) by
another (the acquirer, or bidder). There are several different
types of takeover. The types are:
- Friendly Takeover- The acquiring(bidding) company will approach
the directors of the target company to discuss and agree an offer
before proposing it to the shareholders of that company. The
bidding company will also have an opportunity to look at the
accounts of the business they want to buy - a process known as due
diligence.
- Hostile Takeover- the company bidding has their offer rejected
or does not approach the board of the company they wish to buy
before making an offer to shareholders. This also means they will
not have access to private information about the company -
increasing the risk of the takeover. Banks are usually more
cautious about lending money for hostile takeovers.
- Reverse Takeover- the final common type of takeover is the
reverse takeover. This happens when a private (not traded on the
stock market) company buys a publicly-traded company as a means of
acquiring public status without having to list itself.
- Backflip takeover- this type is any sort of takeover in which
the acquiring company turns itself into a subsidiary of the
purchased company. This type of takeover can occur when a larger
but less well-known company purchases a struggling company with a
very well-known brand.
Motivation for Mergers
The dominant rationale used to explain merger/acquisition
activity is that acquiring firms seek improved financial
performance or reduce risk. The following motives are considered to
improve financial performance or reduce risk:
- Economy of scale: This refers to the fact that
the combined company can often reduce its fixed costs by removing
duplicate departments or operations, lowering the costs of the
company relative to the same revenue stream, thus increasing profit
margins.
- Economy of scope: This refers to the
efficiencies primarily associated with demand-side changes, such as
increasing or decreasing the scope of marketing and distribution,
of different types of products.
- Increased revenue or market share: This
assumes that the buyer will be absorbing a major competitor and
thus increase its market power (by capturing increased market
share) to set prices.
- Synergy: For example, managerial economies
such as the increased opportunity of managerial specialization.
Another example is purchasing economies due to increased order size
and associated bulk-buying discounts.
- Taxation: A profitable company can buy a loss
maker to use the target's loss as their advantage by reducing their
tax liability.
The above 5 reasons cited for mergers can be considered
as ones which are in the stockholders’ best interest.
- Geographical or other diversification: This is
designed to smooth the earnings results of a company, which over
the long term smoothens the stock price of a company, giving
conservative investors more confidence in investing in the company.
However, this does not always deliver value to shareholders.
- Resource transfer: resources are unevenly
distributed across firms (Barney, 1991) and the interaction of
target and acquiring firm resources can create value through either
overcoming information asymmetry or by combining scarce
resources.
- Vertical integration: Vertical integration
occurs when an upstream and downstream firm merge (or one acquires
the other). There are several reasons for this to occur. One reason
is to internalise an externality problem. A common example of such
an externality is double marginalization. Double marginalization
occurs when both the upstream and downstream firms have monopoly
power and each firm reduces output from the competitive level to
the monopoly level, creating two deadweight losses. After a merger,
the vertically integrated firm can collect one deadweight loss by
setting the downstream firm's output to the competitive level.
- Hiring: some companies use acquisitions as an
alternative to the normal hiring process. This is especially common
when the target is a small private company or is in the startup
phase.
- Absorption of similar businesses under single
management: similar portfolio invested by two different
mutual funds namely united money market fund and united growth and
income fund, caused the management to absorb united money market
fund into united growth and income fund.
- Access to hidden or nonperforming assets (land, real
estate).
- Acquire innovative intellectual property.
- Manager's hubris: manager's overconfidence about expected
synergies from M&A which results in overpayment for the target
company.
The above 8 reasons cited for mergers can be considered
as ones which are NOT in the stockholders’ best
interest.
Various steps companies take to prevent to prevent hostile
takeovers.
- Shareholders Rights Plan - The most common form of takeover
defense is the shareholders' rights plans, which activates the
moment a potential acquirer announces its intentions. Under such
plans, shareholders can purchase additional company stock at an
attractively discounted price, making it far more difficult for the
corporate raider to take control.
- Voting Rights Plans - Targeted companies may also implement a
voting-rights plan, which separates certain shareholders from their
full voting powers at a predetermined point. For instance,
shareholders who already own 20% of a company may lose their
ability to vote on such issues as the acceptance or rejection of a
takeover bid.
- Staggered Board of Directors - Clauses involving shareholders
are not the only escape routes available to targeted companies. A
staggered board of directors, in which groups of directors are
elected at different times for multiyear terms, can challenge the
prospective raider. The raider now has to win multiple proxy fights
over time and deal with successive shareholder meetings to
successfully take over the company. It's important to note,
however, that such a plan holds no direct shareholder benefit.
- Greenmail - A company may also pursue the greenmail option by
buying back its recently acquired stock from the putative raider at
a higher price to avoid a takeover.
- White Knight - If a determined hostile bidder thwarts all
defences, a possible solution is a white knight, a strategic
partner that merges with the target company to add value and
increase market capitalization. Such a merger can not only deter
the raider but can also benefit shareholders in the short term if
the terms are favourable, as well as in the long term if the merger
is a good strategic fit.
- Increasing Debt - Increasing debt as a defensive strategy has
been deployed in the past. By increasing debt significantly,
companies hope to deter raiders concerned about repayment after the
acquisition. However, adding a large debt obligation to a company's
balance sheet can significantly erode stock prices.
- Acquiring the Acquirer - Ironically, a takeover defence that
has been successful in the past, albeit rarely, is to turn the
tables on the acquirer and mount a bid to take over the raider.
This requires resources and shareholder support, and it removes the
possibility of activating the other defensive strategies.
- Triggered Option Vesting - A triggered stock option vesting
strategy for large stakeholders in a company can be used as a
defence, but it rarely benefits anyone involved because it often
results in massive talent migration.